What are the costs of email marketing?

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How to calculate a tangible I?
ROI is an acronym that abbreviates the term “ return over investment ” and translates as "return on investment."

In short, ROI is an indicator used by companies to understand how much money they made — or lost — botim data thanks to a particular investment.

ROI can be calculated using the following formula:

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In other words: to know how much you are "earning" through email marketing, it is necessary to measure the costs of that strategy, the income it generates, and put everything into the formula.

So, let's go step by step.

Although email marketing seems like a “simple” strategy, it actually involves a lot of things. For that reason, costs can vary greatly, including.