Website structure optimization

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As already mentioned, only the first few seconds decide whether a visitor will stay on a website or e-shop . Very often, the first place of interaction is the homepage , which should be both attractive in terms of content and user experience , but should also load quickly, be responsive for mobile devices , and display photos in sufficient quality and quickly enough . It should also be immediately clear what the business of the online store is, so that the visitor does not have to search for basic information in a complicated and lengthy manner.

Keyword analysis
To improve SEO in the e-commerce environment, it is absolutely crucial to perform a thorough keyword analysis . This will help to identify relevant keywords that are related to your business. It will also reveal potential questions that your target group may ask when searching . Therefore, if you can offer them answers to these questions that satisfy them and solve their problem, you have half won. However, keyword analysis can be quite time-consuming. So do not hesitate to contact the experts at Expert Dev who will solve this step for you.

The structure of a website or e-shop is very important because it indicates where everything is located and how the visitor will move around the page. Thanks to a well-designed structure and UX, we can guide Turkey WhatsApp Number Data the visitor to where we need to go and, for example, achieve a purchase or newsletter subscription. If the structure is unclear or does not offer what the visitor is looking for, it can cause a high bounce rate (immediate abandonment rate), which is a situation that every e-shop tries to eliminate as much as possible, and on the contrary, tries to keep visitors on the site as long as possible and make them convert .

Creating quality and relevant content
If you want your e-shop to be successful, you should follow a number of principles. One of these principles is the creation of quality content that is intended directly for your target group. This has the ability to not only bring customers to your website , but also to keep them there. However, quality content is not only an advantage for customers, but also for Google . If you create interesting and unique texts (they must not be duplicates ) and other content, you will gain recognition from them and have a greater chance of finding yourself in higher positions in the SERP (search engine results page). This can be further supported by including keywords that you have already obtained from keyword analysis.

However, it is not just about the content itself, but also about its structure. In SEO, it is very important that the text is structured correctly, that the H1, H2 and H3 headings are used correctly, that the paragraphs are not too long and that bullets or numbered lists are used, for example.