Tips to increase conversion rate?
Posted: Sun Dec 22, 2024 10:44 am
Saying that a version of page A did “x” compared to a variant B that did “y” is meaningless: there are too many factors that influence a result such as day of the week, origin, connection speed, device used, etc…
Experiments allow to have results based on statistical criteria since they sample the traffic to understand through specific algorithms if, under the same conditions, a template or a modification contributes philippines phone number list to a real improvement of the objective and if this can be maintained over time.
They are much closer to a predictive logic, the real added value of this approach and allow to verify hypotheses and new functionalities while limiting risks to a minimum.
Must Read: How to Optimize Mobile User Experience
The simplest suggestion I can give is to continually analyze your users and never take anything for granted.
We must try to examine the information available on the areas that are not performing and understand what the opportunities for improvement are by testing, with criteria and methodology, new solutions because it is not a given that something that is bringing results is at the maximum of its capabilities.
Analysis, observation and experimentation are the key to continuous improvement.
Conclusions
What lesson do we take home today? To do things well we cannot rely on chance but we must spend time.
Carrying out a Conversion Rate Optimization activity correctly to optimize our site is not so simple. We must study the sector, analyze the data in our possession, "spy" on competitors, use the right tools and know how to interpret the answers obtained.
How and Why to Use Pingdom to Measure Website Speed
Web Performance
Experiments allow to have results based on statistical criteria since they sample the traffic to understand through specific algorithms if, under the same conditions, a template or a modification contributes philippines phone number list to a real improvement of the objective and if this can be maintained over time.
They are much closer to a predictive logic, the real added value of this approach and allow to verify hypotheses and new functionalities while limiting risks to a minimum.
Must Read: How to Optimize Mobile User Experience
The simplest suggestion I can give is to continually analyze your users and never take anything for granted.
We must try to examine the information available on the areas that are not performing and understand what the opportunities for improvement are by testing, with criteria and methodology, new solutions because it is not a given that something that is bringing results is at the maximum of its capabilities.
Analysis, observation and experimentation are the key to continuous improvement.
Conclusions
What lesson do we take home today? To do things well we cannot rely on chance but we must spend time.
Carrying out a Conversion Rate Optimization activity correctly to optimize our site is not so simple. We must study the sector, analyze the data in our possession, "spy" on competitors, use the right tools and know how to interpret the answers obtained.
How and Why to Use Pingdom to Measure Website Speed
Web Performance