Again, not necessarily a content strategy,

[kexej28769@nongnue]

This is actually from a real set for one of our clients. For them, what they're seeing is a big increase in Places version 3, which is a three-pack of Places. Twitter Box is growing. I didn't see that coming. Then AMP is growing. So that says to me, okay, so I need to make sure I'm thinking about Places, and maybe this is a client that doesn't have a lot of local offices.

It's probably not something you would think about as a local client. So why are there so many local properties coming in? Then you can dive in and say, "Okay, show me only the keywords that have locations brazil number data ." Then you can look at it and decide: Is this something where we haven't thought about local SEO before, but this is something where searchers are thinking about local SEO? So Google is giving them three packs of local boxes, and maybe we should start thinking about whether we can rank in this box, or whether we care about this.

A but definitely your SEO strategy. The next thing is Twitter Box, and this is where you think Twitter is dead. Nobody is using Twitter. It's full of terrible people, and they tweet about politics all day. I never want to use it again, except if Google really wants to show more Twitter Boxes. So then, looking at that and saying, "Is Twitter something where we need to start thinking about it from a content perspective? Do we need to start focusing our energy on Twitter?"