“This is a strategy I’ve done at several companies, and every time, the ROI has been more than worth it,” Sujan told us. The playbook was so successful, in fact, that the Mailshake team followed up a year “big content” piece — The Cold Email Masterclass. content marketing roi 2 What follows is the eact, step-by-step process Mailshake uses to create “big content” pieces that drive traffic (and sales!).
As you’ll see, big content isn’t easy. It takes time, research, and a stubborn south korea cell phone number list commitment to follow through. But if you do it right, it can drive significant results for your company. (Note: Driving new traffic to your website? Use our tool, Leadfeeder, to see which companies are visiting — even if they never fill out a form.
Try it free in minutes.) Step 1: Find a Topic Idea (3 Research Methods) Once the Mailshake team decided to commit resources to a massive content project, they needed to know what to write about. Unlike many marketers, they didn’t start research with a list of ideas in mind. Instead, they tapped into three different sources to research what problems were actually being faced by salespeople (their target audience).