And the more content you produce

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But content can also be used in the middle and bottom of the funnel, with more in-depth materials that help answer questions, compare different solutions, evaluate the advantages of a brand and, finally, assist in the purchasing decision.

Content is essential in creating a relationship between consumer and company based on trust throughout the entire purchasing journey, which increases the possibility of generating more customers.

Plus, over time, content becomes a business asset chinese europe phone number list , continuing to attract visitors and generate leads. No need for further outreach efforts, as Google does that work in the organic search results.

for your blog , the more pages will be indexed by the search engine and the more visitors you will attract. Then, when they enter the funnel, lead nurturing by Marketing and focus by the Sales team will be responsible for turning them into customers.