Do: Understand the competitive landscape.

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Similarly, in the first example above, the vendor was unable to keep up with the client’s workflow and lost the client. Make sure you are able to identify which wheels are turning that you can leverage to get the job done. There may be some tactics that will have a greater impact, but if the client is not ready or willing to do them yet, you are just pushing a rock up the hill.


What is this site up against? What is the realistic chance of competing with them? How will knowing what the competitive landscape looks like affect your approach?

Real-world example:

Site B has a section of pages that compete with older, stronger, more well-known, content-rich, link-rich sites. Since this is a new section of the site, almost everything needs to be done for Site B — bolivia number data optimization, content building, promotion, and link building. However, the nature of this competitive landscape shows us that being first to publish can be important here. Site B’s competitors often have content months before the original brand owner of the content (Site B). How? By staying on top of Site B’s press releases. Competitors created landing pages shortly after Site B issued the press release, while Site B didn’t have a landing page until the actual product launch. Once this was realized, being first to publish became a key factor. And because Site B is an enterprise site, and this process inherently takes time to change, other technical and content optimizations for the page templates occur simultaneously, so that at least technical optimizations and content are present on these pages by the time the first publishing process is finalized.