The distribution chain is becoming japan phone number shorter and shorter . Both ends of the chain strive for this – both the manufacturer of the product and the retailer who sells it to the end consumer. A short channel with a minimum of links makes it possible to organize deliveries directly from the manufacturer to retail stores, which facilitates more precise price control and a reduction in trade markups.
Logistics is being optimized . The more advanced transportation technologies become, the faster goods are sold and profits are made.
Control prices yourself. Companies that have logistics centers and a retail network can set the final cost of their goods. This is also useful because brand recognition grows, it gains popularity among the population.
Save the customer's time . Today's buyer is an extremely busy person, so his shopping is tied to certain places. The effectiveness of the retail distribution channel depends greatly on where the outlets are located and how quickly the consumer can access the product. Another way to take care of the client and save his time is an online store (that's why e-commerce is developing so rapidly).
Grow in breadth, not in depth. The shorter the distribution channel, the more superficial it is. But it is actively expanding, drawing in new online stores and machines, trade associations.
Retail chains are becoming increasingly influential . And this is not surprising: they are constantly increasing in volume, their sales are growing steadily. Thanks to this, the selling prices at which the chains buy products from suppliers can be reduced.
To choose the most suitable distribution channels for your business, follow the recommendations in this article step by step, without skipping a single stage. Then it will be easier to identify those that are obviously unpromising and those that make sense to test. The purpose of this material is to help you manage your business resources wisely and increase them.