Your Networking and Business Development Team

Description of your first forum.
Post Reply
surovy113
Posts: 5
Joined: Sat Dec 21, 2024 3:32 am

Your Networking and Business Development Team

Post by surovy113 »

Your networking groups and the people you meet at conferences are a great way to extend your influence to professionals within and outside of your industry, and within and outside of your geographic market!

When your communication session topic comes up, tell them to subscribe to your e-newsletter. This is a great way for them to get more free information about legal matters, topics, and issues that interest them.

Maybe you are presenting at a conference or a CLE seminar. In these cases, you can collect contact information by distributing a registration form to collect name, company, and email address.

Add offers for these viewers

Better yet, use these situations as opportunities to sign people up based on your lead magnet. Maybe your presentation contains information that is so valuable to your audience that they want to view it again while they’re in the office or at home. Use it as a lead magnet to entice them to enter their email and sign up for your newsletter. They’ll receive a copy of the presentation and maybe some other valuable zalo database documents or notes.

Your "Connected" referral sources
Attorneys who attract a lot of business through referrals can attest to how powerful this source of clients and cases can be. Above we discussed a few forms of referrals, with the most common type of referral coming from past clients and other attorneys. However, depending on your firm’s business model, there is another source that may be one of the biggest contributors to your new file opens.

These are what we call “connection” referral sources. Essentially, this describes the contacts and actions of other professionals and service providers who provide services to individuals and businesses that may work with your firm. These clients may use these “connections” before or after they transact with your firm.

We briefly introduce some of the recommended sources. For example,

Real estate agent representative liaison with property and real estate attorneys
Financial planners work with people to plan their investments and retirement goals. They often refer people to attorneys who handle wills, estates, and trusts.
Accountants can refer clients to business and tax attorneys.
Doctors and physical therapists can be great sources of leads and clients for personal injury and insurance claims attorneys.
Post Reply