For an agency or big software company, this could be a consultation or a live demo. For a coach or consultant, this could be a free call. For those trying to sell an online course, this could be a mini series, challenge or even some sort of checklist or guide that allows them to get a taste of the course.
Usually, you fill in this middle part of the customer journey italy cell phone number list with a free offer.can just offer a “free call” or a “Join my newsletter.” That just doesn’t stand out anymore. So, how do you get people to take your free offer? You have to go back to the ideal client and what solution they are seeking.
Why are they coming to your website? What pain points do they have that you can solve for them? If you have an offer that gives them a solution to the problem they are facing, they are going to take it. Let’s look at an eample. On neilpatel.com (our co-founder’s company), we had a goal two years ago to sell his Advanced Marketing course.
But long gone are the days where you
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