Democratization of SEO
Posted: Thu Feb 13, 2025 8:23 am
Jono will explore how much time and money we collectively burn by fixing the same kinds of basic, “binary” well-defined things over and over again (e.g., meta tags, 404s, URLs, etc.), when we could be teaching others in our organizations not to break them in the first place.
As long as we “own” technical SEO, there’s no reason for the average developer to learn it or care about it — so they keep making the same mistakes. We proclaim that others are doing it wrong, but in azerbaijan number data so we only reinforce the line between our own abilities and theirs.
We need to start giving bits of SEO discipline, and technical SEO is probably the easiest thing for us to stop owning.
In his talk, he will emphasize more democratization, education, collaboration, and investment in open source projects so we can get things right once, instead of a million times.
Stephanie Briggs
Partner, Brigsby
Search-driven content strategy
Google’s improvements in understanding language and search intent have changed how and why it ranks content. As a result, many SEOs are hopelessly chasing rankings th
As long as we “own” technical SEO, there’s no reason for the average developer to learn it or care about it — so they keep making the same mistakes. We proclaim that others are doing it wrong, but in azerbaijan number data so we only reinforce the line between our own abilities and theirs.
We need to start giving bits of SEO discipline, and technical SEO is probably the easiest thing for us to stop owning.
In his talk, he will emphasize more democratization, education, collaboration, and investment in open source projects so we can get things right once, instead of a million times.
Stephanie Briggs
Partner, Brigsby
Search-driven content strategy
Google’s improvements in understanding language and search intent have changed how and why it ranks content. As a result, many SEOs are hopelessly chasing rankings th