The idea description is a detailed description of the information and hypotheses on which the main message was based, as well as information about how the main message will be displayed in the broadcast content.
Types of content
Social media posts are divided into three mexico mobile database groups: viral, converting, and engaging.
Viral posts — have the highest speed of distribution on a social network. They make the connection between a community member and a company more personal, emphasize that the brand understands the needs of its audience and shares them. Such posts attract new members and increase the community reach. Viral publications can be educational or entertaining.
Conversion posts are directly related to the brand's products. Product reviews, promotions, news, etc. They increase company awareness, have a direct advertising nature and increase the number of clicks on the site, i.e. conversion to action. Such publications are called converting — they convert regular subscribers into potential buyers.
Engaging posts are publications that invite the audience to discuss. Polls, contests, various discussions, posts with open questions calling for opinions. They increase the activity of participants and increase the number of contacts between the brand and subscribers.
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