Marketing Automation in Retail and Digital InnovationPersonalized customer experiences even at the point of sale
Posted: Thu Feb 13, 2025 5:28 am
Marketing Automation
Virtual showrooms, immersive experiences, the ability to know product information directly from QR Codes, RFID technologies to recommend products for up-selling and cross-selling : faced with the rise of eCommerce, the world hungary mobile database of points of sale A seeks to preserve its competitiveness by focusing on Digital Transformation and innovation , also thanks to marketing automation strategies in the retail sector.
The goal? To meet the needs of an increasingly digitalized and demanding consumer , looking for experiences to live rather than products to buy , able to move with increasing ease, without interruption, between the online and offline worlds.
But how can we overcome these new challenges and, above all, how can we make the point-of-sale experience more omnichannel thanks to the contribution of marketing automation in the retail sector?
Let's find out together!
Virtual showrooms, immersive experiences, the ability to know product information directly from QR Codes, RFID technologies to recommend products for up-selling and cross-selling : faced with the rise of eCommerce, the world hungary mobile database of points of sale A seeks to preserve its competitiveness by focusing on Digital Transformation and innovation , also thanks to marketing automation strategies in the retail sector.
The goal? To meet the needs of an increasingly digitalized and demanding consumer , looking for experiences to live rather than products to buy , able to move with increasing ease, without interruption, between the online and offline worlds.
But how can we overcome these new challenges and, above all, how can we make the point-of-sale experience more omnichannel thanks to the contribution of marketing automation in the retail sector?
Let's find out together!