Marketing Automation for B2B: How to Qualify Your LeadsThe secret? Online profiling and segmentation
Posted: Thu Feb 13, 2025 5:27 am
Marketing Automation
Marketing Automation Strategies for the B2B market: although until some time ago Personalization of the customer experience and activities aimed at creating and improving the relationship between the company and the customer were mainly the preserve of companies operating in the B2C world, today they are proving crucial and fundamental even in the B2B field.
Data and statistics prove it: if on average 50% of leads, although tunisia mobile database interested in a product or service offered, are not ready to buy it when they publish data and contact details, according to a study published by Forrester Research, an effective lead nurturing strategy is able to convert 50% of leads into customers, at a third of their acquisition cost.
This is why an effective marketing automation strategy proves to be an asset not only in the acquisition of new contacts, but especially in the following phases, that is to say those concerning the valorization and qualification of the contact, which are essential to transform each lead into a customer.
Marketing Automation Strategies for the B2B market: although until some time ago Personalization of the customer experience and activities aimed at creating and improving the relationship between the company and the customer were mainly the preserve of companies operating in the B2C world, today they are proving crucial and fundamental even in the B2B field.
Data and statistics prove it: if on average 50% of leads, although tunisia mobile database interested in a product or service offered, are not ready to buy it when they publish data and contact details, according to a study published by Forrester Research, an effective lead nurturing strategy is able to convert 50% of leads into customers, at a third of their acquisition cost.
This is why an effective marketing automation strategy proves to be an asset not only in the acquisition of new contacts, but especially in the following phases, that is to say those concerning the valorization and qualification of the contact, which are essential to transform each lead into a customer.