At this point, this consumer is looking for a little more information, but has a much clearer idea of what they want and how they want it.
They want to see content like reviews, especially comparisons. They want to see VS-type battle content to see how certain products stack up against their competitors. Roundups are another great way to deliver business research content.
At this stage of the sales funnel, people are still exploring options. Using the gaming example, people now know they want to stream.
They're going for it 100% and now they want to know what products australia mobile number list free and services they need. Which ones are the best and how will they help this future streamer become the next big thing?
Your business research content may include posts like these:
Top 10 Prebuilt Gaming PCs for 2022
5 GPUs so fast they'll blow your mind
The 7 best products that every streamer should have in 2022
This is where you can find success by inserting affiliate links. But there is a catch. Because isn't there always?
Thanks to Google's review update , they are now rewarding reviewers who do a great job and punishing websites that are posting bad reviews.
How do you tell the difference? There are two important aspects. The first is to do the review yourself. Post photos or videos of yourself handling and using the product. The second is to provide multiple links to the products being reviewed.
In the case of a gaming website, this would include links to websites like Amazon, Walmart, Best Buy, and Newegg.
Example of external links](external-links.jpg)
Transactional Intent
Making a sale is a beautiful thing. It makes both parties feel good inside. That's why transactional intent keywords are the most competitive.
This is the bottom of the sales funnel, ladies and gentlemen. The trenches. Where people in the sales game are willing to fight dirty and take all the glory.
To be successful with transactional intent searches, it helps to use keywords like “buy , ” “sale , ” “purchase,” and the like. Customers are ready to make a purchase. If you want this purchase to be yours, then you’re going to have to outperform the competition in your space.
Transaction attempt](page-search.jpg)
How to use transactional intent
For affiliate marketers and anyone trying to make money online, such as small and medium-sized businesses, you may be putting too much effort into transactional intent or not enough. This type of search intent needs to be honed like a ninja sword.
Going back to our gaming example, let’s do some brainstorming. You’re achieving your goals. The website is being actively searched by Google due to its quality content.