There is much debate about this question: why are the artists who win the awards usually those who are on the rise? Those who are invited to the ceremony? Those “sponsored” by the same agency or other artists?
There is insufficient evidence to support the claim singapore mobile database that the Grammy Awards are bought. The Academy that gives out the awards uses a rigorous voting and selection process involving over 13,000 members of the music industry, including musicians, producers, and sound engineers, to determine the winners. They also have measures in place to ensure the integrity of the process, such as verifying votes and protecting voter confidentiality. Therefore, the claim that the Grammy Awards are bought is unfounded.
However, the fact that the voting process is so rigorous and fair does not mean that the marketing behind each artist is not of utmost importance for the jury to choose them.
Year after year we discover that artists no longer only have to be excellent singers or musicians, but also have a presence on social networks , set fashion trends and have a dazzling live performance.
Lizzo Grammy Awards
Lizzo: Marketing as a tool to win a Grammy
Marketing strategies and popularity
The leader in the Grammy race this year was Beyoncé. The former Destiny's Child singer, with her 32nd win on Sunday night, has become the most decorated artist in the history of the academy. She was nominated for nine awards and won four. As it stands, she is already the female artist with the most Grammys in history. Last month, she did a private one-hour show in Dubai for which she was reportedly paid $24 million.