What are the 4P's of marketing?

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Marketing is a word that comes from the English language, although it is intrinsic to world culture.

In English, market means merchandise and marketing can be translated as marketing or marketing , which is, ultimately, a study of the causes, objectives and results that are generated through the different ways in which we deal with the market.

"Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profitable rate. Marketing identifies unfulfilled needs and wants. It defines, measures and quantifies the size of the identified market and the profit potential." - Philip Kotler

According to the American Marketing Association , the definition of the term is as follows: chinese overseas australia data “Marketing is an activity, set of institutions and processes for creating, communicating, delivering and exchanging offers that have value for consumers, clients, partners and societies in general.”

That is to say, Marketing is a series of strategies, techniques and practices whose main objective is to add value to certain brands or products in order to attribute greater importance to a certain target audience, consumers.

Anyone who believes that marketing is only aimed at selling something is mistaken.

This concept delves into everything that involves this process, be it production, logistics, marketing and after-sales of the product/service.



Also known as Marketing mix or Marketing Mix, these are the variables that will dictate and influence the way your strategies should be put together and also how they will act on the way the market responds to your investments.