Adidas business model canvas
Posted: Wed Feb 12, 2025 6:21 am
Brand Partnerships and Endorsements
Adidas partners with athletes, sports teams and celebrities to promote its products and increase brand visibility. These partnerships include endorsement deals, sponsorship agreements and co-branded collaborations. Adidas aims to attract consumers and gain a competitive advantage in the marketplace by associating its brand with high-profile individuals and teams. The revenue from such brand partnerships and endorsements represents a significant revenue stream for the company.
Licenses and Royalties
Adidas licenses its logo, trademarks, and other intellectual property to third-party manufacturers stockholder data and retailers. These licensing agreements allow other companies to produce and sell Adidas-branded products, expanding their reach and generating additional revenue. Adidas earns royalties from these licensing agreements, which contribute to its financial performance.
The Adidas Business Model can be explained below Business Model Canvas :
Adidas Business Model Canvas - Adidas Business Model
DOWNLOAD HIGH RESOLUTION PDF OF THE ADIDAS BUSINESS MODEL CANVAS
Adidas customer segments
Adidas targets a diverse audience of customers of individuals, athletes and companies. The following segments make up Adidas' customer base.
Adidas partners with athletes, sports teams and celebrities to promote its products and increase brand visibility. These partnerships include endorsement deals, sponsorship agreements and co-branded collaborations. Adidas aims to attract consumers and gain a competitive advantage in the marketplace by associating its brand with high-profile individuals and teams. The revenue from such brand partnerships and endorsements represents a significant revenue stream for the company.
Licenses and Royalties
Adidas licenses its logo, trademarks, and other intellectual property to third-party manufacturers stockholder data and retailers. These licensing agreements allow other companies to produce and sell Adidas-branded products, expanding their reach and generating additional revenue. Adidas earns royalties from these licensing agreements, which contribute to its financial performance.
The Adidas Business Model can be explained below Business Model Canvas :
Adidas Business Model Canvas - Adidas Business Model
DOWNLOAD HIGH RESOLUTION PDF OF THE ADIDAS BUSINESS MODEL CANVAS
Adidas customer segments
Adidas targets a diverse audience of customers of individuals, athletes and companies. The following segments make up Adidas' customer base.