How is email becoming a more powerful channel than social media?
Posted: Wed Feb 12, 2025 5:46 am
As you can see, email marketing has a huge potential reach, mainly because today it is almost impossible to live without an email account . We need one to access our social networks, register our smartphones and download applications, even to make online purchases .
Compared to social media, which has character limits per post and algorithmically controlled feeds , email is much more flexible and offers more opportunities to achieve our goals.
Facebook limits the reach of posts based on a number of factors, many of them related to user rich people data behavior on the network. Now, in email marketing , all of your recipients will receive your content, without restrictions.
Speaking of flexibility, you can customize an email any way you want: you can address the customer using their name, segment the content according to each customer's interests and needs, and even create a visual identity for the company in the email design , for example.
Email is also less invasive than other forms of contact, such as a phone call, for example. While telemarketing is often criticized for making customers uncomfortable, as calls can interrupt their daily routine, in the case of email marketing the customer only reads and responds if and when they want to.
Last but not least, email marketing is a low-cost strategy. To use it, all you need is a good internet connection, an account on an email server , someone to write the texts and a list of prospects and/or leads .
Compared to social media, which has character limits per post and algorithmically controlled feeds , email is much more flexible and offers more opportunities to achieve our goals.
Facebook limits the reach of posts based on a number of factors, many of them related to user rich people data behavior on the network. Now, in email marketing , all of your recipients will receive your content, without restrictions.
Speaking of flexibility, you can customize an email any way you want: you can address the customer using their name, segment the content according to each customer's interests and needs, and even create a visual identity for the company in the email design , for example.
Email is also less invasive than other forms of contact, such as a phone call, for example. While telemarketing is often criticized for making customers uncomfortable, as calls can interrupt their daily routine, in the case of email marketing the customer only reads and responds if and when they want to.
Last but not least, email marketing is a low-cost strategy. To use it, all you need is a good internet connection, an account on an email server , someone to write the texts and a list of prospects and/or leads .