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The senses applied to sensory marketing

Posted: Wed Feb 12, 2025 5:44 am
by sumonasumonakha.t
The meaning of selling
Marketing is a very interesting science, because it takes us out of our precarious universe of half-truths and leads us to a deeper understanding of the human being. If you look closely, you will see that there is a belief that we only have five senses, but that is not true, there are more than twenty, and perhaps I am underestimating.

The function of the senses is to perceive and regulate. And we have a long list, beyond touch, taste, sight, hearing and smell. For example, the sense of balance that allows us to walk and ride a bicycle or the sense of mechano-reception that allows us to interpret the environment and produce a reflex movement.

Would you believe me, for example, if I told you that most brands of soda and food actually do not rcs data stimulate smell or taste, but rather our sense of interoception? This sense is what allows us to perceive the inside of our body and, in this way, know if we are hungry or thirsty.


This modality works on two axes at the same time. On the one hand, it is a trigger, it stimulates the senses and leads us to make decisions at the time of purchase and, on the other hand, it recreates emotional links, that is, it enables the empathetic relationship of the client with a product, brand or service. Therefore, it is very important to define what type of strategy you are going to use it for.

The visual
Highly compatible with digital and closely linked to the world of layout, the vast majority of messages enter through the eyes and compete for your gaze, whether in the urban landscape or on your mobile device.

That's why we work with concepts that go beyond the image, such as the perception of light, primary tones and the semantics of elements. For example, the chosen colors can be more important than the shape when it comes to persuading.