My Board

Once you have decided what your objectives will be, it will be easier to define the key performance indicators (KPIs) that will help monitor the results of your campaign.

2. Create a persona
The persona is the representation of the ideal client, that is, the client that best fits your company and your product.

This should be created based on real data and research, never based on "I think."

The person will guide all content production, the tone used in communication and even the frequency with which interactions should occur on each channel used.

You sensed how important it is not to skip this step, right?

4.
We've already talked about the main channels of content marketing, and it's important to office 365 data get them well organized before even starting your strategy.

Create a corporate blog, organize the social networks you will be present on and choose the tools to manage each of them:

content publishing platform;
applications to manage communities on social networks;
email marketing and automation tools.
5. Make a content plan
Content planning is essential to ensure that all the work done so far works.

For that, you can follow 3 paths:

Build an internal content team;
outsource the service entirely; or
split demand between the internal team and an external partner.