There are several techniques and tools

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Analysiswith immersion, information is available that may or may not be relevant. At this stage, the idea is to organize such data to evaluate what can really help when designing incredible marketing campaigns and, therefore, improving the company's results. In this sense, analysis is important to synthesize factors and give more focus to what is relevant.

Furthermore, it is useful for identifying the main belarus whatsapp data opportunities and challenges that can be faced when building a persona that assists in marketing actions. It is also at this stage that the tasks that will make up the creation of the persona are thought out. To achieve this, it is important to use visual elements that help understand the processes and generate greater productivity.

that can be useful, such as the use of insight cards, visual maps with the inclusion of relevant information, presentation of the possible consumer journey and others. Ideationin ideation, it is important to have the entire team to help when thinking about possibilities to build the persona. Here, the important thing is to have several ideas and potential aspects that could be a differentiator.