The objective is to create a profile that summarize

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Let's go? Follow along with us.What is a persona?A persona is a semi-fictitious profile created to represent a significant segment of a company's ideal customer, based on research and real data about its potential customers, covering demographics, behavior and needs. It is also known as a buyer persona or avatar. The persona guides content creation and digital marketing.

s the main characteristics of customers so that the brand can bangladesh whatsapp data create strategies aligned with its audience and capable of meeting their demands. To create the persona, it is necessary to research: who are your customers, what do they work with, what do they do during the day, how do they get information, what are their biggest needs? Thus, the persona is based on data, not on the marketing team’s assumptions.

Alan cooper, a software designer and programmer, created the concept of personas when developing a project management system. Kathy was a project manager and was interviewed by cooper, who wanted to better understand her work. According to the programmer, she was a kind of primitive persona. Throughout the project, cooper engaged in internal dialogues, as if she were kathy explaining what she needed from that software in her daily life.