"Does Moz offer a certification?"

[kexej28769@nongnue]

Marie Haynes, owner of Marie Haynes Consulting Inc.
Very practical tips to improve your site's EAT
Google has admitted that they measure the concept of “Experience, Authority, and Trustworthiness” in their algorithm. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have a good EAT to rank well. In this talk, you will learn how Google measures EAT and what changes you can make both on and off site to outperform belgium number data your competitors. Using real-life examples, Marie will answer what EAT is and how Google measures it, what changes you can make on your site to improve the way EAT is displayed, and what you can do off site to improve EAT.
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Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency before joining the team in 2016, and much of what I’ve learned about delivering SEO to our clients has come from reading the Moz blog and watching MozCon videos.