The goal should provide 10 or more conversions of advertising into purchases

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Then it can be considered optimal. If the goal price is not lower than the market price, then we can talk about achieving the efficiency of the system as a whole.

Add different ad formats to the conversion version of marketing
If the displays are controlled by automation, then Ghana cell phone number list texts and graphics can be merged into one group. In manual control, it is better to separate text-graphic and graphic information. They differ in efficiency.

Experiment constantly and track statistics
The best headlines, graphic solutions, landing pages, target settings, betting policy, strategic moves do not fall from the sky and cannot be suggested by anyone. They are only achieved through testing practice - trial and error methods.

The first advertising run becomes a test for the initial hypothesis. Launch, analyze, make adjustments, test the new hypothesis — and so on in a circle until the result is completely satisfactory. By the way, YAN has an excellent tool for testing different assumptions, including for comparative evaluation of the effectiveness of conversion and manual strategies.

We hope that your new knowledge will be useful to you in practice.