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According to a partnership with , consumers who purchase directly from a retailer are highly likely to consider the simplicity and convenience of a specific merchant's return and refund procedures when purchasing from a retailer's website or app. Market. In a novel example of brand building, a japanese popcorn wholesaler used its own edible popcorn products to replace traditional packaging materials such as cardboard and styrofoam.

But beyond fun events and stunts, technology is playing an nigeria telegram data increasingly critical role in redefining how retailers handle returns. Innovations like blockchain-based item tracking can provide unprecedented visibility into the returns process, benefiting both retailers and customers. According to the report from transactions to transforming blockchain loyalty proposals in collaboration with , the loyalty industry is changing due to the integration of blockchain technology.

Generative ai, meanwhile, has the potential to deliver hyper-personalized customer interactions, whether through chatbots or tailored policy adjustments. Ultimately, it's not just a retail conundrum, it's a microcosm of the holiday retail cycle, where the brilliant meets the bizarre. Whether it's artificial intelligence streamlining processes or the occasional turkey returning to store shelves, this season highlights the changing relationship between consumers and brands in the age of convenience.