User parameters

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This block allows you to adjust the age and gender limits of the audience, as well as specify the type of potential user device to which the display of the advertisement should be targeted.

Negative keywords
By default, the robot divides all keys into Jiangsu cell phone number list five categories. Any of the key groups can be prohibited from displaying. By disabling it with semi-automatic addition of negative words, we reduce the traffic load.

Request categories:

Target queries. They are formed from search phrases that mention a brand/product/service. The system creates the most conversion set from them.
Alternative queries. Here, the keywords also mention products similar to the advertised one.
Related queries: These search phrases do not mention a brand or product and are primarily focused on the user's interest.
Competitor Queries. This key collection contains information not only about the product, but also about the competitor.
Broad queries. They only indirectly affect the advertised product.
We've looked at how the Campaign Wizard works. In the second part, we'll compare the results of the training and work of MK and SK so that you can make the right choice.