In what situation is the Advertising

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Master from Yandex.Direct really good? When is it advisable to use it, and when is it absolutely not suitable and you need to connect the semi-automatic mode of processing parameters? So, MK (Campaign Master) vs. SK (Standard Campaigns) - a duel.

How does automatic audience targeting work in MK
The marketer is primarily interested in the question of how the program displays advertising. This determines which type of advertising campaign is preferable for launching and promoting Gansu cell phone number list advertising content. Without knowledge of the principles of the tool, it is impossible to use it to its full potential.

The MK provides 2 types of settings:

Auto
The audience is caught by a robot. In its selection, it is guided by the texts of the ads and the subject of the promoted resource. The position "Habits & Interests" is the only thing left from the manual settings at the discretion of the specialist.

Semi-automatic
The system allows you to limit the search by settings specified by the advertiser: by keywords, negative words, geography, age, and social group.

Choosing a mode. What to choose: automatic or semiautomatic - how to understand?
Let's take an experimental approach. We'll post a link to the site and see how well the system handled the selection of texts for ads. If it's bad, we'll turn off the automatic search and activate the semi-automatic search.