This blog explains the actual differences between these two common terms. We’ll also share why campaign automation may be the better and more sophisticated choice australia contact data for marketers (depending on their exact use case requirements).
Defining marketing and campaign automation
Let’s start with a definition of the two terms:
Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows. The intended goal of marketing automation is to improve your company’s operational efficiency and hopefully grow revenue faster. An example would be an automated confirmation email when someone fills in a form to download a free eBook or makes a purchase.
Campaign automation is the use of an omnichannel software platform to consolidate, create, and automate a variety of related marketing initiatives. It incorporates customer data analysis and complex targeting rules and gives companies the ability to fully automate the end-to-end campaign process, both online and offline.