The user data and information that an app collects has an important purpose. It allows for developers and marketers to provide more personalized, uniquely tailored in-app experiences — which many customers truly desire. However, the communication around this is often murky, and sometimes even intimidating.
For example, ATT prompts presented to customers often appear with little context or explanation, which makes data collection seem more nefarious than it really is. The result is, customers are less likely to opt-in, even when doing so would allow them to receive more of the highly satisfying 1:1 experiences they want.
In the same article from The Wall Street Journal, Facebook’s VP of Ads & Business south africa phone data Product Marketing Graham Mudd states, “People [are] opting out without understanding the impact. If you look at Apple’s language and lack of explanation, we’re concerned that people will opt out because of this discouraging prompt, and we will find ourselves in a world where the internet has more paywalls and where far fewer small businesses are able to reach their customers.”
This means, if you want to get the opt-in necessary for better customer engagement and business results, you’ll need a strategy. Here’s where pre-permissioning helps.
Want more app subscribers? Check out The Mobile Marketer’s Guide: How to Retain Mobile App Users & Convert Them into Paying Subscribers