Top Branded Content Video Advertising Tips for 2023
Posted: Mon Feb 10, 2025 6:06 am
It pays to be funny.
Since TikTok erupted onto the scene , it’s clear that in order to win, branded content needs to entertain first, sell second. That matters more than ever with post-pandemic shoppers gravitating more to humor and joy in an attempt to escape economic anxieties. Whether it’s a light-hearted narrative, fast pacing, or funny audio sounds, the spots that make cracking up audiences are the ones – not surprisingly – outperforming the competition.
Like Twilory’s “Timory Tim,” where “humor was the key ingredient,” according to Prosniewski. “Twillory is a brand that doesn’t take themselves too seriously, so we went hard on the comic relief by playing up relatable wardrobe pain points, and leveraging quirky sounds, fast pacing, and laugh-out-loud jokes.”
The challenge then became how to strike a balance between witty and spain phone data informative, since “entertained shoppers still want to learn those key value props, so they can’t get too lost in the humor.”
Video length has come a long way.
TikTok’s claim to fame was keeping content short but sweet. Originally, TikTok allowed videos of up to 15 seconds, before extending it to one minute. In July 2021, it upped the limit to three minutes, before more than doubling that length in 2022.
Despite the wild uproar from short-attention-spanned skeptics, TikTok continued finding strategic ways to compete with longer-form competitors like YouTube and CTV.
Now, it seems the consensus is in: longer can be better.
Since TikTok erupted onto the scene , it’s clear that in order to win, branded content needs to entertain first, sell second. That matters more than ever with post-pandemic shoppers gravitating more to humor and joy in an attempt to escape economic anxieties. Whether it’s a light-hearted narrative, fast pacing, or funny audio sounds, the spots that make cracking up audiences are the ones – not surprisingly – outperforming the competition.
Like Twilory’s “Timory Tim,” where “humor was the key ingredient,” according to Prosniewski. “Twillory is a brand that doesn’t take themselves too seriously, so we went hard on the comic relief by playing up relatable wardrobe pain points, and leveraging quirky sounds, fast pacing, and laugh-out-loud jokes.”
The challenge then became how to strike a balance between witty and spain phone data informative, since “entertained shoppers still want to learn those key value props, so they can’t get too lost in the humor.”
Video length has come a long way.
TikTok’s claim to fame was keeping content short but sweet. Originally, TikTok allowed videos of up to 15 seconds, before extending it to one minute. In July 2021, it upped the limit to three minutes, before more than doubling that length in 2022.
Despite the wild uproar from short-attention-spanned skeptics, TikTok continued finding strategic ways to compete with longer-form competitors like YouTube and CTV.
Now, it seems the consensus is in: longer can be better.