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What is a press kit?
A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it easy for reporters to learn about a product and brand, and to access photos and marketing materials they can use in a story.

By providing a press kit, you’re saying, “Hey, we love press. Here’s south korea phone data everything you need to put your story together, as well as how to reach us.”



A press kit isn’t only for reporters or major publications, either. Anyone who wants to talk about or promote your business has the tools they need to do it effectively. Whether that’s someone with a podcast, someone with a personal blog, or even just someone sharing your story in an online community.

Press validates a brand and what customers have heard through word of mouth

But even an amazing press pack doesn’t guarantee press for your business; it just makes getting press a bit easier. When you’re networking and reaching out to publications, you’ll always have your media kit to refer to and share with reporters. When you do some of the work for reporters upfront, they’ll be more receptive to your pitch for press. Plus, hey, it looks professional.