Ow Important is Personalization in building customer loyalty?

[badsha0025]

So important! It’s getting harder and harder to get your hands on zero and first-party data, but when someone opts into your loyalty program that’s exactly what they’re giving you. You need to use this data effectively and responsibly, providing a great level of personalization so that your customers see the value of staying in your program and continuing to give you more data along the way.

18. How do you drive revenue and retention with subscription platforms such as Recharge?
Focus on providing enough value so that a customer can’t be tempted away. Your competitors will be out there launching introductory offers to tempt your customers away, so you need to show that staying with you is worth more. This could look like removing the delivery charge for your most loyal customers or giving them their third box free. Think of different ways to offer incentives that would mean the value your customers get from staying subscribed with you outweighs the hassle of switching for a better one-off offer.

19. How can we get people to redeem more rewards?
Offer more relevant rewards, and if you can, give people the opportunity to choose which reward they redeem. Give them a choice between a financial incentive or a free product or free shipping. If you can offer south korea phone data that variation they feel like they’ve chosen what they want and that really helps.

20. What are the key things to focus on getting right when you first start building a loyalty program?
Start simple. You want to keep your loyalty proposition really easy to understand and engage with, and you want to keep it simple so that you don’t have to undo anything in future. Also, don’t wait too long to focus on retention. Once you have one customer you have the opportunity for a repeat customer, and you also have a person who could tell someone else about your brand. Focus on rewarding advocacy from the start, because those initial customers can do a lot to grow your customer base through word of mouth.

21. What are the most effective methods to retain customers in your email list?
This comes back to making sure you’ve got the right integrations. If your loyalty program is integrated with your ESP then you can send out highly personalized email communications. Use your emails to talk about your loyalty program and its benefits, and take every opportunity to tell your brand story and create an emotional connection through your communications. You could also incentivize your customers to sign up to your newsletter by rewarding them with loyalty points, so you’re growing your email list and engaging them in your loyalty program at the same time.