Given that your goal is probably to sell more coffee grinders, your instinct might be to create a category page that contains all the coffee grinders you have for sale. This is a wrong move because this kind of content doesn’t align with what searchers want to see, also known as search intent.
How do we know? If you look at the top ranking pages for this keyword in Google, they are all blog posts about the best coffee grinders.
Google understands user intent better than anyone, so the top results for a keyword usually represent the best match for user intent. If you want the best chance of ranking, you should create the same type of content as the top-ranking pages.
SERP overview for “coffee grinder” in Ahrefs Keywords Explorer
From here, you can analyze what we call the 3Cs ghana mobile database of search intent to understand how to best target keywords:
Content type
Content format
Content angle
Content type
Content types generally fall into one of five categories: blog, product, category, landing page, or video.
Content format
Content formats are mainly suitable for "information" content. Typical examples are how-tos, checklists, news articles, reviews, etc.
Content angle
The content angle is the main selling point of the content. For example, people searching for “how to make latte” seem to want to know how to make it without a machine or any special equipment.
You just need to know that your content should be consistent with the searcher's expectations, but you don't have to follow the trend, and don't let the searcher fall into the bubble of expectations. If you are sure that you can attract the searcher's attention through different content types, formats, and angles, then you can try your best.