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As the internet has improved and social media has become more widespread, people rely less on traditional media for information. Social media influencers and bloggers have become the new source of information for everyday life matters. In some cases, influencers are experts in their field. Other times, they are just passionate about a particular interest. Although influencers tend to be most popular among younger social media users, their effect is reaching older generations. Influencers with a health and wellness niche may be particularly adept at reaching Gen X and boomer populations if they reinforce their social media image with facts and information.

Drawing patients for a healthcare service is challenging because of geographic romania phone data constraints. Most patients have a limit to how far they’re willing to travel, even for one-time cosmetic procedures. However, partnering with the right influencer can have enormous benefits for local and national healthcare companies. Here are four ways you can take advantage of this unique social media phenomenon to attract new patients and customers.

Many people are unaware of the recommended annual check-ups and nutritional needs for young and older adults. Annual dental visits, gynecologist appointments, cancer screenings, vitamins and supplements, and other preventive care are often skipped when busy adults don’t have time or don’t think they can afford it.