Email boasts the highest conversion rate for Shopify stores with a rate of around

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According to data from BuiltWith, email marketing remains the most effective way to generate ecommerce sales. Marketing emails from Shopify sellers convert at a rate of about 4.29% — higher than SMS marketing, social media marketing, and pay-per-click advertising. While email may seem like outdated technology, it’s one that the vast majority of your customers still use daily. As a result, email campaigns remain the most effective marketing tool that online businesses have at their disposal.

Related reading: Learn more email marketing automation tips that drive qatar phone data sales (without driving your customers crazy).

70% of shopping carts get abandoned before checkout
According to Baymard Institute, 70% of shopping carts never turn into orders. The rate jumps up to nearly 86% on mobile devices, too. The most common reason for abandoned purchases is unexpectedly high pricing for shipping and other fees, and many of the other top reasons include speed bumps in the checkout process:

Reasons for cart abandonment during checkout

Source: Baymard Institute
If you’re trying to reduce your cart abandonment rate, take advantage of Shopify POS’s simplicity and eliminate any unnecessary steps. Also, do everything possible to offer free or reduced shipping, and advertise it across your website.