Microsoft’s “Make What’s Next” campaign encourages young girls to pursue careers in science, technology, engineering, and mathematics. On International Women’s Day, the brand teamed with National Geographic to feature female scientists and outdoor adventurers, their images captured by well-known wildlife photographers. The images generated more than 3.5 million likes in a day, as well as press coverage.
It’s a great example of combining creativity and a good cause with portugal phone data influencer partnerships.
Subaru and a YouTube Influencer
Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations around the world to catch the attention of millennials. It culminated in YouTube Influencer Devin Graham (@devinsupertramp)—with 5 million subscribers—sharing content that showed his Subaru transporting him to a 500-foot cliff.
From there, he and others jumped on a slip-and-slide that delivered them over the cliff.
The advice? Tap into emotions for a more personal feel.
Microsoft and National Geographic
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