How to Create an Influencer Marketing Strategy
Posted: Sun Feb 09, 2025 6:15 am
Influencers that align with your target audience, brand values and goals are great for building upon an established brand that people admire. If you sell barbeque products and your whole ethos is around eating meat, partnering with a staunch vegan blogger makes no sense and discredits your brand.
You may have your eyes on a certain influencer who is the perfect match for your product, and you’re ready to reach out. Not so fast. That influencer might not be the right fit, and there’s a host of other things to mull.
Start by creating a strategy:
#1 Choose the platform that you want to focus on first. It’s better to cambodia phone data take it slow and get it right, than haphazardly scatter your resources amid different places.
Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer.
social media channels for influencers
Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory told Omnisend that it’s crucial for ecommerce businesses to understand their audiences first:
“Every social media has different core demographics: understand which social media would be better suited and where to find your potential customers. If you are using TikTok to promote your ecommerce, your ecommerce should reflect some of the “TikTok vibe” seen in the promotional influencer marketing videos.”
You may have your eyes on a certain influencer who is the perfect match for your product, and you’re ready to reach out. Not so fast. That influencer might not be the right fit, and there’s a host of other things to mull.
Start by creating a strategy:
#1 Choose the platform that you want to focus on first. It’s better to cambodia phone data take it slow and get it right, than haphazardly scatter your resources amid different places.
Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer.
social media channels for influencers
Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory told Omnisend that it’s crucial for ecommerce businesses to understand their audiences first:
“Every social media has different core demographics: understand which social media would be better suited and where to find your potential customers. If you are using TikTok to promote your ecommerce, your ecommerce should reflect some of the “TikTok vibe” seen in the promotional influencer marketing videos.”