To find popular trending tags, go to the Discover tab, then tap Trending at the top of the screen.
Be sure to keep an eye out for hashtags related to “challenges.” Hashtag challenges are a great way to come up with new ideas for content while sending some good trending vibes to the algorithm.
Note: 61% of TikTok users say they prefer brands that create or participate in TikTok trends.
You can also search for trending tags by region in the TikTok taiwan mobile database Creative Center . If you're looking for inspiration, you can also see the top TikTok videos by region in the past 7 or 30 days.
If you’re a small business, use TikTok’s popular small business hashtags to reach a community that supports independent entrepreneurs:
9. Use popular music
Two-thirds 67% of TikTok users say they prefer branded videos set to popular songs or hits. And, like we’ve already said, participating in any type of trend is a good option when targeting a “For You” page.
So how do you know which songs and sounds are popular?
From the TikTok home screen, tap the + icon at the bottom, then tap Sound on the Record Video page. You'll see a list of popular sounds.
To understand which sounds are popular with your specific audience, you need to check out your TikTok analytics. Find this data in the Followers tab.