Advantages of Using Discounts

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We previously referenced the origins of the discount, Coca-Cola’s free glass of Coke promotion. Examining it shows the advantages of a discount pricing strategy.

The original goal was to introduce the beverage to Atlanta, but within years Coca-Cola was served in every state in America. These humble beginnings, starting with the world’s first coupon, was considered ‘insanity’ at the time, yet shaped marketing forever by effectively creating discount pricing as a concept.

Modern merchants will know that discount pricing is anything but insanity. Rather, it’s an incredibly useful way of driving sales and increasing customer engagement. Whether you’re using discount codes or automated discounts on belize phone data your website, the advantages of discounts include:

Acquiring new customers: Word of lower prices or time-sensitive offers can be enough to bring in new customers. This can be said of both customers previously unaware of a store or brand, as well as customers who haven’t purchased from a store or brand due to prices being perceived as too high.

Earning repeat customers: If a store has already sold products to a customer, using discounts or promotions can be alluring enough to bring them back.

Creating exclusivity: Whether it’s for VIP customers or used to retain customers, personalized and unique discount codes, even one-time usage codes, can create an air of exclusivity. These discount codes will appear custom-made for the customer with them in mind, offering them a more positive customer experience.