How you can utilize cause marketing to plan a Mother’s Day campaign

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To get started with creating a cause marketing campaign around Mother’s Day, you’ll first want to plan out the goal of the campaign. What causes do you want to support? How much are you going to give back? How are you going to market your campaign? Once you’ve made your plan, you can begin executing your campaign.

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Using a donation solution like ShoppingGives can help you seamlessly integrate cause marketing for your brand within minutes. As a brand, you have the power to choose which causes are supported on purchases and which belgium phone data collections of products are eligible for donations. To create even more engagement, you can empower your customers to search and select the cause of their choice to support as well.

Natori Mothers Day

You can also use ShoppingGives and Justuno in combination to create personalized, engaging popups to drive purpose-driven purchases. By using Justuno and ShoppingGives together, you can increase conversion rate by informing your customers that their purchase is eligible for a donation. If you are using an opt-in model for donations, you can enable a popup before Checkout if your customer hasn’t yet selected a cause to support with their purchase.