Corra: Create more content to boost SEO

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Duke Marr, SVP Strategy and Marketing, Corra

There are many types of AI already broadly in use in the eCommerce world. For example, AI-powered product recommendations, which we have many clients using to great benefit through partners of ours like Dynamic Yield. While not as sexy or newsworthy as generative AI, we have seen it prove beneficial to our clients’ AOV and revenue metrics time and time again.

In terms of generative AI, we are seeing our clients utilize tools like ChatGPT to create more content at a faster pace, primarily for SEO purposes. We believe the bar for “meaningful content” is only going to continue to go higher and higher with Google’s algorithm updates last year and now the use of generative AI tools, making it easier for brands to create that content.

That said, we anticipate that as consumer usage of generative AI grows, it will have a dramatic impact on all upper funnel marketing. As more product discovery and browse behavior happens in AI spaces, we anticipate a decrease bahrain phone data in direct upper funnel traffic to owned properties. This means two things: eCommerce businesses need to invest heavily in ensuring their content and products are meaningful and relevant so that they are picked up when a consumer types in “Please curate a shopping list for me.” Secondly, it will mean that when that traffic does hit a site, it will be lower funnel, qualified traffic, and the business better be certain their checkout flow is completely optimized to capture it. We are still in the very early stages of understanding how these changes in consumer behavior are going to revolutionize the traditional eCommerce funnel.