Reach Low-Funnel Shoppers on Retailer Sites
Posted: Sat Feb 08, 2025 10:32 am
Scott Glaser, Associate Director, Marketplace Strategic Services at Tinuiti, is excited about the opportunity to target additional customers that wouldn’t typically be reachable through Instacart, noting:
“Our clients have great products at great prices on these websites, and we can now—more effectively—get these products in front of the right consumers. Shoppers on these retailer websites may have retailer loyalty, and we can now target them on the retailer’s website through Instacart.”
Scott Glaser
Retailer-Specific Ad Strategies
There are many reasons a brand might want to increase their visibility, consideration and conversions from a specific retailer, and RTD gives them the opportunity to do so. Some possible scenarios include:
Shoppers may tend to spend more at that particular retailer, or are more likely to poland phone data purchase products of a similar type, quality, or price point
A specific retailer might be new to carrying a particular brand, and advertisers want to be sure they hit the ground running by giving it the best chance at success as possible
A retailer may have opened new locations in areas where a brand is already popular at existing competitor shops. Advertising on that retailer’s website will help keep them top-of-mind for customers who already enjoy the brand, as well as reaching new customers that are loyal to that specific retailer.
Carrot Ads Benefits for Stores and Brands
Seamlessly create ad campaigns for Instacart and retailer sites banner
Source: https://www.instacart.com/company/press ... instacart/
The brands advertising on retailers’ websites through Instacart Platform aren’t the only ones who benefit from these new capabilities—the stores themselves have a lot to gain as well.
“Our clients have great products at great prices on these websites, and we can now—more effectively—get these products in front of the right consumers. Shoppers on these retailer websites may have retailer loyalty, and we can now target them on the retailer’s website through Instacart.”
Scott Glaser
Retailer-Specific Ad Strategies
There are many reasons a brand might want to increase their visibility, consideration and conversions from a specific retailer, and RTD gives them the opportunity to do so. Some possible scenarios include:
Shoppers may tend to spend more at that particular retailer, or are more likely to poland phone data purchase products of a similar type, quality, or price point
A specific retailer might be new to carrying a particular brand, and advertisers want to be sure they hit the ground running by giving it the best chance at success as possible
A retailer may have opened new locations in areas where a brand is already popular at existing competitor shops. Advertising on that retailer’s website will help keep them top-of-mind for customers who already enjoy the brand, as well as reaching new customers that are loyal to that specific retailer.
Carrot Ads Benefits for Stores and Brands
Seamlessly create ad campaigns for Instacart and retailer sites banner
Source: https://www.instacart.com/company/press ... instacart/
The brands advertising on retailers’ websites through Instacart Platform aren’t the only ones who benefit from these new capabilities—the stores themselves have a lot to gain as well.