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With this in mind, let’s take a look at the customer lifecycle in greater detail. As well as outlining the customer lifecycle stages (and what happens in each), we’ll also cover the customer lifecycle management process and how analysing the customer lifecycle can improve your marketing efforts. We’ll then conclude by showing france companies email list you how our tools can help you perform a powerful customer lifecycle analysis.

Customer lifecycle stages
The customer lifecycle covers every interaction a customer has with your business. Due to this, it takes the entire customer experience into account. The process can be fluid, but for convenience, it is generally split into five stages: awareness, acquisition, conversion, retention, and advocacy.

Awareness
During the awareness stage of the customer lifecycle, a prospect is looking for a solution to a problem they’re facing. It’s your chance to reach prospects while they’re still deliberating which brand and solution are best for their needs.




At this stage of the process, of brands (including yours). They’re also reading reviews and carrying out background research, such as scouring forums or watching videos.

If the prospect completes their research and then reaches out to you for more information (either to educate themselves further or to get a price), then they move to the next stage of the process.