How to Enable Food Ecommerce Trends with Omnichannel Marketing

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More and more, food ecommerce merchants are pursuing omnichannel marketing, as it provides them with ample opportunities to boost sales. But what is omnichannel marketing? In a nutshell, it’s marketing via interconnected, multiple channels, such as emails, SMS and push notifications.

For example, Omnisend’s reports show that food ecommerce websites make good use of omnichannel marketing by using a combination of cart abandonment emails and SMS reminders.

Take a humble cookie vendor for instance, a store that sells one box to a nigeria phone data customer. With omnichannel marketing, they can create the following customer experience:

After the customer receives the box of colorful cookies, they receive a push notification asking them to share fun photos of the product across social media.
If they engage with social media, tagging the vendor in their pictures or posting them on the vendor’s own social media, they’ll receive a discount on the platform, see a social media ad, or receive an email with the discount for their next purchase.
They receive an SMS notifying them of new flavors, along with a discount.
This integrated experience is the heart of omnichannel marketing, providing your customers with a more engaging experience that’s beneficial to them and your business. To understand how to use omnichannel marketing with food ecommerce, let’s explore some examples.