The challenge: Selling globally means more competition
Posted: Sat Feb 08, 2025 5:07 am
According to Shopify data, 35% of all Shopify traffic comes from international visitors, a number that’s expected only to rise. Fintech research specialists Kaleido Intelligence projects that ecommerce cross-border sales will grow by 14% annually over the next five years—outstripping domestic ecommerce growth.
But if your site isn’t customized to cater to international customers, you could be at a loss when you scale up and are competing in a global marketplace. Customers are most comfortable shopping in their own language and paying in their own currency. Site speed is another factor that means the difference between a conversion and an abandoned cart.
The solution: Stores that render quickly anywhere in the world, with multiple languages, currencies, and payment options.
Shopify Plus is designed to operate in a global marketplace, with the ability to function in 20 languages and 133 local currencies. You can set international pricing, utilize international domains, offer local payment methods in local currencies, and fully customize the experience for local shoppers. It’s this customization and scalability that has allowed mattress luxembourg phone data brand Simba to expand to new global markets, resulting in $100 million in global sales.
Shopify Plus has also got speed behind it. Shopify provides merchants with a world-class content delivery network (CDN) powered by Fastly at no extra cost. It allows sites to render instantly anywhere in the world, particularly the US, UK, APAC region (Asia, Australia, and New Zealand), and both South America and southern Africa.
Rather than create thousands of small, scattered points of presence (POPs), as legacy CDNs did during the dial-up era, Fastly takes a fundamentally different approach. It focuses its efforts on placing more powerful POPs at strategic locations, which enables them to serve more from the cache, including static and event-driven content. What this means to merchants is an improved cache hit radio. For consumers, it means a better user experience.
As a redundancy, Shopify also provides access to Akamai’s CDN, what the company calls its “Media Delivery Network.”
But if your site isn’t customized to cater to international customers, you could be at a loss when you scale up and are competing in a global marketplace. Customers are most comfortable shopping in their own language and paying in their own currency. Site speed is another factor that means the difference between a conversion and an abandoned cart.
The solution: Stores that render quickly anywhere in the world, with multiple languages, currencies, and payment options.
Shopify Plus is designed to operate in a global marketplace, with the ability to function in 20 languages and 133 local currencies. You can set international pricing, utilize international domains, offer local payment methods in local currencies, and fully customize the experience for local shoppers. It’s this customization and scalability that has allowed mattress luxembourg phone data brand Simba to expand to new global markets, resulting in $100 million in global sales.
Shopify Plus has also got speed behind it. Shopify provides merchants with a world-class content delivery network (CDN) powered by Fastly at no extra cost. It allows sites to render instantly anywhere in the world, particularly the US, UK, APAC region (Asia, Australia, and New Zealand), and both South America and southern Africa.
Rather than create thousands of small, scattered points of presence (POPs), as legacy CDNs did during the dial-up era, Fastly takes a fundamentally different approach. It focuses its efforts on placing more powerful POPs at strategic locations, which enables them to serve more from the cache, including static and event-driven content. What this means to merchants is an improved cache hit radio. For consumers, it means a better user experience.
As a redundancy, Shopify also provides access to Akamai’s CDN, what the company calls its “Media Delivery Network.”