Your products are what you do

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“We’ve all been there before, you find a shirt that fits well but then it is limited in colors, styles or even worse, it disappears from existence since it is part of a one time seasonal collection. We’re changing that.” – Cuts Clothing

Cuts Clothing would be just another men’s shirt designer, except that its message shoots straight to a constant buyer pain point: men find a comfortable, versatile shirt, and the model disappears into the next batch of inventory.

The brand insists on a minimalist style so that its high-quality clothes don’t get lost with fashion fads or appear suited for only one purpose. In this way, they’ve set themselves apart from competitors and promote their branded hashtag, #madethecut.


They are also not afraid to embrace a non-traditional persona of their lebanon phone data predominantly male target audience. Their customers may be men, but they are also fathers, romantic partners, and professionals who fly above culture’s attempt to empower toxic masculinity.

Step-by-Step Guide to Creating Authentic Content Step 1 – Identify your brand’s greater purpose.
“Whether you’re creating an influencer program, or a committee, or an online community forum… purpose is the bedrock of everything else.” – Carrie Melissa Jones, Author of Building Brand Communities

To achieve authenticity, you will first need to identify your brand’s greater purpose. If you or your founders have crafted a mission/vision statement with brand values, then that is a good place to start.


The way you create and deliver your products is how you do it.

And your brand’s greater purpose should answer the questions:

Why does your brand exist in the first place?
Why does what you do and how you do it matter?
Step 2 – Build buyer personas.