Growing up with the entrepreneurial spirit, and with Shopify

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Fatima: Bold has been with Shopify for a very, very long time, you were one of the OG companies to build on Shopify. Take me back to the very beginning. What inspired you to start the business and what made you decide to invest all that energy into Shopify, which at the time was probably not very well known?

Yvan: I like to think we’re one of the OGs. I think back to all the people that we used to hang out with in 2012. It’s been a wild ride watching Shopify grow since then. I don’t know how many people know this, but all the [Bold] founders grew up with this entrepreneurial spirit, like parents who all owned their own businesses.

We all had this aspiration to build our own companies. Not to go into the tunisia phone data weeds of life prior to Bold, but we had these really interesting stories of how we all tried to build our own products, our own business.

Bold, to me, is really four different people with four completely different strengths coming together. Whenever I advise people who are starting a business, the first thing is to find those people that complement you. Don’t shy away from bringing the right people in, they’re just going to make you better. That, to me, is what Bold is. You look at the four people that came in—all different walks of life, all have different skill sets, but every one of us had a passion to build a company.

That’s really how it started. We all failed at our prior [entrepreneurial] tries. Bold actually started with an ecommerce store. We were ecommerce owners. We were merchants. When the idea came to us, we were already on Shopify.