If you run a clothing business
Posted: Sun Dec 22, 2024 9:35 am
Geographic data
You can also target customers based on a geographic boundary. Depending on the size of your business, this can be done on a city, county, or national basis. Alternatively, you can french email address list also segment them based on their distance to a specific location, e.g. anyone within a 20-minute driving distance.
Segmenting customers in this way is highly useful for certain campaigns, such as if you’re opening a new store (customers in London are likely to have little interest in your new store in Manchester). Similarly, you’ll likely promote different items to people who live in warm climates vs those that live in cold climates.
Psychographic data
The type of lifestyle a person leads can have a huge influence on the marketing activities they’re receptive to. As a result, by analysing your audience’s preferred leisure activities, interests, and opinions, you can maximise the performance of your campaigns.
When segmenting your audience based on psychographic data, you should focus on the intrinsic traits your target customer has. Factors include their values, personalities, interests, attitudes, and motivations.
You can also target customers based on a geographic boundary. Depending on the size of your business, this can be done on a city, county, or national basis. Alternatively, you can french email address list also segment them based on their distance to a specific location, e.g. anyone within a 20-minute driving distance.
Segmenting customers in this way is highly useful for certain campaigns, such as if you’re opening a new store (customers in London are likely to have little interest in your new store in Manchester). Similarly, you’ll likely promote different items to people who live in warm climates vs those that live in cold climates.
Psychographic data
The type of lifestyle a person leads can have a huge influence on the marketing activities they’re receptive to. As a result, by analysing your audience’s preferred leisure activities, interests, and opinions, you can maximise the performance of your campaigns.
When segmenting your audience based on psychographic data, you should focus on the intrinsic traits your target customer has. Factors include their values, personalities, interests, attitudes, and motivations.