The 5 Stages of an Ecommerce Customer Journey
Posted: Thu Feb 06, 2025 5:38 am
Ecommerce prospects move through five stages of the customer journey. Merchants need to be aware of these stages and recommended actions for guiding prospects toward a purchase.
Stages of Ecommerce customer journey
1. Awareness
A prospect experiences a problem—for our example, we’ll say that a parent determines her toddler’s mittens are insufficient in blocking snow from seeping into the wrists and inevitably up jacket sleeves. Fellow parents don’t have a solution, so hours of internet research it is.
Said parent stumbles upon your extended-cuff mittens among similar options. This is where you need to captivate her.
In other words, your goal is to display as much value as possible so your south africa phone data solution is the clear winner over the competitors’.
Here are a couple of tactics to make a good first impression while spreading awareness about your brand:
a. Blog Posts and Videos
Content is viewed as a key ingredient for increasing brand awareness, as 84% of B2C marketers believe in its impact and leverage it. It comes in many forms; blog posts and video content are among the most popular.
Always craft content according to the needs of your target customers. That way, you provide educational value about your product while solving pain points. Sites like Quora or Reddit, or even Google searches, are great for finding content ideas. Use them to gather your target audience’s most commonly asked questions, then answer them through blog posts.
Furniture maker MADE is a perfect example of spreading brand awareness education-focused blog posts:
Stages of Ecommerce customer journey
1. Awareness
A prospect experiences a problem—for our example, we’ll say that a parent determines her toddler’s mittens are insufficient in blocking snow from seeping into the wrists and inevitably up jacket sleeves. Fellow parents don’t have a solution, so hours of internet research it is.
Said parent stumbles upon your extended-cuff mittens among similar options. This is where you need to captivate her.
In other words, your goal is to display as much value as possible so your south africa phone data solution is the clear winner over the competitors’.
Here are a couple of tactics to make a good first impression while spreading awareness about your brand:
a. Blog Posts and Videos
Content is viewed as a key ingredient for increasing brand awareness, as 84% of B2C marketers believe in its impact and leverage it. It comes in many forms; blog posts and video content are among the most popular.
Always craft content according to the needs of your target customers. That way, you provide educational value about your product while solving pain points. Sites like Quora or Reddit, or even Google searches, are great for finding content ideas. Use them to gather your target audience’s most commonly asked questions, then answer them through blog posts.
Furniture maker MADE is a perfect example of spreading brand awareness education-focused blog posts: